Workmates Marketing and Print
DIRECT MAIL MARKETING

DIRECT MAIL MARKETING

Delivering Your Message Directly into your Customer's Hands

One of the big supporters of direct mail marketing is, believe it or not, Google. And for good reasons.

They, like other marketers in the digital space, know physical mail works. It’s personal, tactile and when targeted and executed in the right way, it generates response like no other medium. That response is gained at a lower cost for many of its most sophisticated users. But direct mail done right requires access to the best databases and knowledge of the research-backed techniques that leverage its power. We’ve got access to all the best data and best practices to make your campaign a success.

Let the direct mail professionals at Workmates help you put the power of mail to work for you.

Why you should use Direct Mail Marketing:

01

Direct Mail is highly targeted.

Direct mail can be extremely targeted to households and individuals in local areas based off of multiple layers of segmentation criteria and demographics.

02

Direct Mail is more personal.

Advanced targeting and variable data printing allows you to adapt every mail piece based on the personal information of the recipient – such as their name, demographics, etc. Describe this quality here

03

Direct Mail is Tangible.

Direct mail gives people something to hold on to, which is unique and important in this digital era. Being able to physically handle direct mail makes it a more memorable experience, and allows it to be shared amongst multiple targets in the same household or business.

04

Direct Mail Stands Out.

A great direct mail piece stands out amongst the pact, and in fact, many people look forward to checking their mailboxes when they get home. Seeing the bright colors, intriguing messages, and special offers is all part of what makes direct mail stick out from its counterparts.Describe this quality here

05

Direct Mail helps strengthen integrated marketing campaigns.

Because it goes directly into the homes of consumers, direct mail creates a one-on-one connection that is hard to match with other media tactics. Direct mail can help boost ROI of online campaigns because it drives consumers online to get more information.

06

Direct Mail lasts longer.

Unlike many digital tactics, direct mail typically stays in the household for days (or weeks!) after it’s been received; leaving the opportunity for larger impressions and better engagement levels.

07

People read Direct Mail.

Per USPS, 98% of people check their mail daily, and Americans spend upwards of 30 minutes with their mail on a single occasion!

08

Direct Mail is measurable.

Direct mail can be tracked to test effectiveness of formats, offers, mailing lists and more. We offer a free call tracking number with our direct mail pieces so you can monitor the calls that come in from each campaign.

09

Direct Mail builds trust.

Consumers claim they are 46% more likely to respond to an offer from a familiar company*. Direct mail can help you become a household name with your target market, and build a valuable, long lasting relationship.

*Tax Marketing HQ

10

Direct Mail gets response.

Even with the increase in innovative digital marketing solutions, direct mail continues to be one of the best tactics for gaining response. In 2019, the prospect list response rate for direct mail was 4.9%*! Thanks to technological advances, we’re able to collect better consumer behavior and market data than ever before, ensuring sure your direct mailers end up in the right hands. *Data & Marketing Association

Select one of the below programs based on the best way to reach your ideal customer and if you are trying to create new customers or nurture existing customers:


Saturation Mailings 
(AKA EDDM)

EDDM = Every Door Direct Mail
  • Focuses on new customer acquisition - the mailing is at a carrier route or neighborhood level (sub-ZIP code)
  • Allows you to target specific people based on income, household size and distance from your business using lower rate postage costs.
    • Low cost way to target hyper-local customers for your business.





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List Mailings 
(AKA Demo-Targeting)

E.G.: New Movers, Pet Owners, etc.
  • Focuses on new customer acquisition - the mailing is at a carrier route or neighborhood level (Sub-ZIP code)
  • Allows you to target people with a specific customer attributes that make up your "ideal" customer - e.g. people who drive a specific car, people with a specific medical ailment or people with have certain buying propensities.
    • Laser focused mailing to your ideal potential customer.


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Database Mailings 

Lists of your existing customers.
  • Focuses on nurturing existing customers or prospects in your database/CRM to drive them back to your business.
  • Allows you to target your best customers or prospects with special offers and incentives
  • Ability to "cherry pick" specific customers based on spending history or any other data point your POS system captures.
    • High ROI program targeting existing customers with past purchase history.
    • You can deliver higher incentives to existing prospects that have not yet converted.

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Contact us

For special enquiries
No setup fee

If you have a special request or would like to talk about a multi-program approach, just drop us a line!  
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Common Questions

See some common questions and answers below, or call us at (541) 673-5506. 
  • What happens after I buy?

    The Workmates' Account Management Team will send a welcome email to give you details on how to reach our team to help you lay out your postcard or letter program. We will look to set up a meeting to review mailing needs, customer criteria, potential messaging, date you need to have the print piece in the mailbox and how we can track & measure the order’s campaign results.

  • What is the size of the postcard and letter we can mail out?
    1. Postcard - 6"x11", 100# Paper, full color both sides, full bleed, glossy finish
    2. Letter - 8.5"x11", one-sided color print, window envelope.
    3. Letter - 8.5"x11"h, two-sided color print, window envelope.
  • What is the difference between saturation mail, purchased list mailing and database mailing?
    1. Saturation Mailing is used for clients that want to target new customers. We focus on ZIP code and carrier routes (sub-ZIP code) mailing where we target standard variables of income, home value, age, net worth and distance from your business.
    2. Purchased List Mailing is used for clients that want to target new customers but require an enhanced targeted list than saturation mailing. Purchased lists are very targeted and take a combination of ideal customer variables to create a more targeted mailing (for example – people who drive a specific car, have a specific credit score or have a medical ailment).
    3. Database Mailings are used to nurture & grow existing customers in your database. This is also a marketing tactic designed to help accelerate stale prospects down the sales funnel and closer to a close.
  • What is the difference between a carrier route and ZIP code when mailing? Why is this important?

    A ZIP code is a large geographic area that encompasses multiple carrier routes within a specific area of the city. A carrier route is a small piece of a ZIP code. With direct mail postcards and letters, you have the ability to select smaller carrier routes that contain your ideal customer. This enhanced targeting allows you to avoid mailing areas that do not meet your customer criteria, avoiding waste and saving you money.

  • Should I mail my existing customers?

    Existing customers have a relationship with your business and are more likely to spend money on your products & services (High ROI). Also, you want to make sure you hold onto your best customers and avoid losing them to competitors.

  • I thought Print was dead and no one uses postcards anymore?

    While digital marketing continues to increase, so does the use of direct mail to drive digital engagement. Average response rates for direct mail postcards for customer database lists are as high we 10% and saturation & prospect lists are a healthy 3-5% response, generally much higher than standalone digital campaigns. Sophisticated marketers blend the benefits of direct mail with their digital campaigns to offer their clients a more comprehensive marketing strategy.

  • Are postcards used as a lead generator or brand awareness?

    Both, direct mail postcards and letters can reach new or existing customers with a personal touch and offer a special incentive to use your client’s product or service. The good news about postcards and letters is that direct mail number one off-line marketing tactic to drive on-line traffic, because consumers typically go right to your website after getting your piece in the mail

  • How do you track and measure the success of the postcard / letter campaign?

    Workmates will use its proprietary database matching technology to match your customer database information during the campaign mailing period with the consumers that received your postcard. We will determine how many customers came into your business, how much money was spent, identify the customer as a new or existing customer and determine the overall ROI of the print campaign.

  • What are the deadlines or turn-around times to place orders for postcards or letters?

    Workmates processes letter orders and postcard orders on a daily basis, so we can have your order placed within 24 hours of your order approval. We have options to get your print campaign mailed out within 3-4 days if we use First class postage or 8-10 business days with standard postage.

  • How many postcards are included in this program?

    This program includes 4,000 postcards. If you need more, you can purchase additional postcards as an add-on.

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